The Digital MBA is a one-of-a-kind, nine-month program in Madrid created to train young, passionate professionals looking to prepare for the digital world. It offers students an overview of digital business and shows how to harness the skills needed to be a future leader of digital.
Combining agile methodologies with contemporary practical challenges to meet real business demands, the Master's program allows a holistic, global vision of the digital sector and the graduate’s place in it.
Learn the foundations, methodologies and necessary tools to revolutionize digital businesses with confidence.
6 Knowledges areas:
Tailormade for young professionals and recent graduates.
The Digital MBA is designed to prepare you for the digital world of tomorrow, today. You will have the opportunity to learn alongside talented young professionals, gain essential practical skills and learn alongside international classmates from a range of different sectors and countries.
An international program for international students.
Our aim is always to provide an international perspective in terms of our aims and experience. We work with global experts and invite students from all corners of the world.
Our alumni are proud to be a part of an innovative learning ecosystem, giving them access to the highest level of digital experts, international alumni, real-world cases to solve and fantastic employment opportunities during and upon completion of the program. Through learning a combination of hard and soft skills as well as valuable leadership skills, students complete the Digital MBA with a well-rounded profile to go on and work in digital positions in the biggest companies around.
Module 1: Digital Vision
See society and technology from a new perspective. This module will provide a space for open and shared reflection on the evolution of both technology and society, the consequences of such evolution on the way consumers behave in a time when their daily routines are enhanced by the superpowers granted by those outstanding solutions that nowadays seem normal, giving birth to competitive landscapes in which whole industries face a new normal to which they can only adapt or otherwise fade.
Module 2: Innovation & Organization
Contemporary models to innovate with Lean, Agile and strategies to manage your Talent, Organization & Culture.
Module 3: Business Context
In this module, you will learn how to read and operate companies in the digital era, achieving an understanding of top-level finance, operations, and business models. You will look at the differences between digital business models and companies, and understand the secret for their success based on how they operate.
Module 4: Digital Business Execution
In this module, you will learn how to execute business strategies and business plans in the digital era. Specifically, you will be exposed to the pitts and the pendulums of digital marketing, social media, content management, digital advertising, search engines, mobile marketing, ecommerce, etc.
Module 5: Digital Technology Execution
In this module you will; understand innovation strategies, learn more about disruptive digital technologies, harness the concepts and applications of IoT, analyze the implications of Factory 4.0 as well as deep dive into Blockchain and its inner-workings, structure, and applications. By the end of this module you’ll be able to understand these ideas, concepts, services, and digital tools and trends and their business applications.
Module 6: Digital Leadership
In this module you’ll learn how to master essential soft skills which will allow you to take the lead in the digital transformation projects in international companies and adapt to a new leadership, management and identity mindsets.
All wrapped up with:
Company visits: Visit the offices of leading digital companies and see the inner workings of tech giants.
Backbone project: You will work on a project throughout the master which focuses on the digitalization of a real company using agile methodologies.
Practical approach: Learn how to walk-the-walk with hands-on learning with real digital tools.
Ready to apply for the Digital MBA? Leave your details with us and we’ll get in touch.
|Concentrations||Digital Business, Innovation|
|Entry Requirements||neither GMAT nor GRE|
22,000€ until April 30th (Priority Admission), 24,450€ later
|Program Type||Full-time MBA|
We have a rolling admissions process and we accept and examine applications as they are sent in. We recommend applying 6 months in advance since the number of seats in the program is limited. The application process is the following:
· Beginning of program (i.e. month or season): September 2019
· Length of program: 9 months