GMAC Application Trend Survey 2024: Applications are increasing worldwide

Published: 5 December 2024 | by Thomas Graf

Are applications for MBA programs decreasing, increasing or stagnating worldwide? The new GMAC Application Trend Survey clearly indicates that applications are increasing. In the past year, there has been a significant surge in interest for MBA programs, particularly among international students. Applications to Executive MBA programs have increased by 25%, while overall applications across all types of MBA programs have also risen, encompassing both domestic and international applicants.In 2024, a notable milestone was achieved as the highest number of full-time, two-year and one-year MBA programs in the last decade reported an increase in applications. Specifically, 80% of the two-year MBA programs saw a rise in applications.Additionally, there has been a marked increase in applications from female candidates, with more than half of each MBA program type reporting growth in this demographic. The Flexible MBA program, in particular, saw a remarkable 70% increase in applications from women.

Source: GMAC Application Trend Survey 2024