Is doing an MBA still attractive? The new GMAC survey says: YES!

Published: 3 May 2022 | by Thomas Graf

The majority of candidates (80 percent) find a graduate degree in management helpful for pushing one's career. This is a key result of the latest Prospective Student Survey conducted by GMAC - the Graduate Management Admission Council - among 6,500 individuals worldwide.

Which MBA format is the favorite?

Two out of five candidates aim at a full-time MBA rather than a Master of Business Administration in a part-time format (whether Part-Time or Executive MBA programs). When it comes to pure online MBA formats, candidate are sceptical: Nearly three out of four see more value in on-campus programs. Particularly, career perspectives are perceived as weaker for online MBA programs than for full-time programs.

Which management content is wanted most?

As a general management program, the Master of Business Administration covers all relevant business areas relevant for future managers. Which areas, however, do MBA candidates see as most important? Number one is strategy, number two is leadership/change management, number three is business analytics/data science.

Where doing an MBA?

As in the past, North America and Europe are preferred my most MBA candidates in the GMAC survey. Together, the USA, Canada and Europe are the top locations of 92 percent of the candidates.

Source: GMAC